General information

The Avis website uses cookies. Cookie is a small text file stored by your browser that allows you to store information between web pages and browser sessions. Avis uses several host domain cookies generated and used by Avis and some third-party cookies generated on our site by third parties. They allow us to remember every part of your reservation as you go through the website, to remember your customer data and view relevant content based on your selection of choices and path. They also help us understand the user´s behavior within our website, which means we can create a better experience for you.

Cookies can only save text that is always anonymous and usually encrypted. Avis will never store any personal data in a cookie.

What are cookies?

Cookies are small text files generated by web sites you visit that stores data from sessions for later use within the website. This data allows the website to keep your information between web pages and also analyze the way you interact with the website.

Cookies are safe – they can only save the information which the browser provides them, which is information entered by the user into the browser or included in the page request. They cannot run code and they cannot be used to access your computer. If the website encrypts the information into a cookie, only this website can read the information.

There are two different types of cookies: session cookies and permanent cookies. They are used for different things and contain different information.

Session cookies contain the information, that is used in the current browser session. These cookies are automatically deleted when you close your browser. There is nothing permanently left on your computer besides the time you spend on the website.

Permanent cookies are used to store the information which is used between individual visits. This data allows websites to recognize that you are a returning customer and responds accordingly. Permanent cookies have a lifetime determined by the website, which may range from several minutes to several years.

Why use cookies?

A website uses cookies to maintain your session while going through the website, for tracking your reservation information, and whether you are signed in. They are used to show relevant products on your way.

Cookies for the purpose of web analytics from our partners Google and Adobe enable us to track consumer interactions within the site. This also gives us valuable insights to improve the website and products and services, that we offer.

We also work with partners, who mark foreign cookies that are then used by advertisers on other sites to provide you with a suitable and relevant advertisement based on your browsing history. These cookies do not store personal information by which different websites could identify you. They are purely based on browsing history.

Turning off and deleting cookies

All web browsers allow you to limit cookie behavior or disable cookies in web browser settings or options. The steps necessary for this are different for each web browser. You can see the instructions under the web browser´s Help menu.

You can also browse cookies on your computer through your browser and delete them individually or all at once.

Cookies are text files only, so you can open them and read their content. Data within them is often encrypted, or they are a numeric key that corresponds to a web session, so they often do not make sense to anything else but the website that wrote them.

If you turn off cookies, Avis will not be able to make a reservation. Disabling cookies will also have an impact on monitoring your site transition, but will not prevent the analysis code from recognizing your visit.

What cookies does Avis website create?

The cookies from the session, which Avis marks, include the data used by the web server hardware, by which the server processes your session, your authentication status (towards the Avis customer database), and your booking information.

Permanent cookies created by the Avis website are used by our technology partners Adobe, Maxymiser, and Google. They are used to distinguish users, from those who return to the site and those that are new customers. Saved information is used, so that suitable advertisements in our name are shown to you on different sites. Deleting these files will not affect your experience or functionality of the Avis website.

Cookies from technology partners

Adobe Site Catalyst

Avis has established a partnership with Adobe Site Catalyst for web analytics and customer path analysis. The data collected allows us to improve the site, infrastructure, products, and services according to where, when and what customers are looking at. Adobe writes permanent cookies and session cookies. Cookies do not store personal information. Deleting or disabling these cookies will not limit the functionality of the site.

Oracle (Estara and ATG)

Avis has established a partnership with Oracle, which provides “click-to-call” and “click-to-chat” functionality, which allows the customer to talk to a representative in our contact center, if the site detects that the customer has an issue with the site. Oracle writes permanent cookies and session cookies. Cookies do not store personal information. Deleting or disabling these cookies will not limit the functionality of the site.

Google

Avis has established a partnership with Google for web analytics and advertising. The data in the cookies will tell Google which sites, products and services you have visited and will enable it to find appropriate ads. Google writes permanent cookies and session cookies. Cookies do not store personal information. Deleting or disabling these cookies will not limit the functionality of the site.

Maxymiser

Avis has established a partnership with Maxymiser to examine or test the various layouts of the pages and features. The cookie ensures that even if we are doing testing on certain sites, your experience on the site is consistent. Maxymiser writes permanent cookies and session cookies. Cookies do not store personal information. Deleting or disabling these cookies will not limit the functionality of the site.